Production of non refined fine gold.
The need for satisfying the deficit in the world demand.
We use a great performance in producing an optimal quality gold bar.
A production of 3600 Kilos in 2005 is being considered so that sales can be increased for the enterprise sells everything it produces.

Organization:
Exists.
Exist. Distributed among three people.
Perfect relationships.
Considering that there is only one product, which does not demand promotion, no special training is needed.

Systems:
The intelligence system is established. It is necessary to be attentive to the price of gold the sale day.
Information is handled by the Administration Manager and the Domestic Accountant.
Exists.
Sales projections are taken into account.
Bar quality, weight and grades are controlled.

Product:
We have only one line of products.
Bar quality and appearance are fulfilled.
Diminish the lead element existing in the bar.
Quality of materials absolutely fulfills the requisites.

Prices:
The enterprise does not establish the prices since they are established by the International Gold Market.

Market Place:
We do not use intermediaries. Sales are done directly to the clients.
Gold sales do not need promotions. We have a national client and an international client.

Factors: Some specific aspects.

 Product:
Non refined fine gold.
No higher weight to 12 Kilos.
grade never under 700 parts out of one thousand.
For exports a bar weighting more than 8 kilos rough and grading more than 8000 parts out of a thousand is needed.
The bar must have a yellow color and the elements with the tolerance limits demanded by the client.

Prices: Prices are not established by CVG MINERVEN but by the International market

Promotion: There is no promotion strategy in fine gold sales

Marquet Place: The market centers in two places: a national client and an international client. There is a questionnaire that permits the client to give a feed back of their satisfaction with the service.